Tag: twitter

Who Do You Trust? 10 Things to Consider About Vetting in the Age of Social Media

Fifteen minutes after the first Tweet stating that the US military had found and killed Osama Bin Laden, CNN’s Wolf Blitzer was struggling on air. Blitzer could only react to what he (and everyone else) was reading on Twitter. For an excruciating amount of time Blitzer repeatedly explained that they couldn’t verify the reports. At […]

The Media-Application Era Has Arrived

 The first phase of online media was defined by “Reach”.Value was based on unique visitor reach and the page views generated. The second phase was defined by  “Search”,  where value was derived by optimizing content to drive search results. We are now officially in the “Media-Application” era, where value is created by engaging audiences around applications of content and services that become […]

Twitter Me This

I’ll spare you the obligatory “who would have thought?” lead in here. If you’re not already hip to the power of Twitter you will be soon. Yes the really cool kids are already on to the new, new thing so my power user/early adopter friends and colleagues will note the trailing edge of many of […]