The first phase of online media was defined by “Reach”.Value was based on unique visitor reach and the page views generated. The second phase was defined by ”Search”, where value was derived by optimizing content to drive search results. We are now officially in the “Media-Application” era, where value is created by engaging audiences around applications of content and services that become [...]
Tag: twitter
Twitter Me This
I’ll spare you the obligatory “who would have thought?” lead in here. If you’re not already hip to the power of Twitter you will be soon. Yes the really cool kids are already on to the new, new thing so my power user/early adopter friends and colleagues will note the trailing edge of many of [...]
