Advertising has been a non starter on social networks. The financial results of Facebook, Linkedin and even MySpace reflect the promise of social networks as advertising platforms may go unfulfilled. I’ll go so far as to suggest that advertising simply doesn’t work on social networks. How can this be? 100′s of millions of people and [...]
Tag: social networks
Where Is Your Social Network?
I’ve been fascinated by the growth of social networking. From Facebook to Linkedin to Twitter, we’re seeing amazing levels of engagement. This engagement is remaking the media landscape too. I’ve struggled to embrace the term social networking though. Felt too restrictive in a business environment and too closely tied to the early pioneering brands like [...]
