Tag: search

What’s Next: It’s Business.com

Business.com

Last May, after 6 great years at UBM – and a decade helping legacy media businesses adapt to a new reality defined by the Internet – I decided to step back.  I wanted to really explore the trends that continue to reshape media, marketing and technology before deciding what to do next. Over the past […]

The Sorry State of Online Measurement: We’re Still Honking at Billboards

Billboard

Never has something so valuable been worth so little. Never in the history of media has a still new medium had the vast majority of its inventory valued at zero. Such is the state of online advertising. The latest click-through rates for online media sit at .09%. Given that click-through rates serve as the foundation […]

What’s Next?

Surf's up

For the last 6 years I have led a team that has transformed a declining print-centric business into a fast-growing $200 million digital media, live event and marketing services behemoth, otherwise known as UBM TechWeb. It has been an extraordinary experience and one that I’m immensely proud of. I’ve made the difficult decision that this […]

Google+ : 5 Key Questions for Media and Marketing Pro’s

Circles - Google+

Unless you’ve been living under a rock for the last week, you have likely heard all about Google’s latest step into social networking, Google+. I received my invitation to test the Beta version last week and have spent some time with the platform. For Uphoff On Media readers who haven’t yet received an invitation please […]

Moments of Truth

iStock_000005659812Large

In the early 1980′s Jan Carlson took over SAS airlines. The company was in poor shape and Carlson set about to turn it around. He boiled the business down to a series of what he called “moments of truth”. These moments were touch points where key interactions with customers or employees took place. He defined […]

LinkedIn. A Little Bubbly?

The LinkedIn IPO has generated a ton of debate in Internet, investing, technology and media circles. Some like stock analyst Jim Cramer think the nearly $8B + valuation is “ridiculous” and “outrageous”, and potentially a sign of another “Internet Bubble”. Others like business writer and former analyst Henry Blodget think the rapid rise in LinkedIn’s stock […]

Content Wants to Be Created. Not Farmed

There’s been a ton of debate over the value, or lack thereof, of  “content farms”. The company Demand Media has served as a lightning rod in the debate drawing both ire and praise from media pundits and investors. If you’re not familiar with Demand Media and other content farm operations, the model is based on generating cheap […]

The Media Company of the Future

At some point “New Media” is no longer new. “Emerging Media” emerges. Describing the revolutionary trends that have been driving the media industry over the last decade as either ”new” or “emerging” is inaccurate and misleading. Media companies have either embraced and harnessed digital platforms and technology or they haven’t.  The Internet revolution has resulted in 4 types of media companies today: The Dead, The […]

The Tipping Point

Lots of buzz in media and internet circles over the last 2 days over the announcement that Facebook passed Google in traffic, becoming the leading Web destination in the US. There are as many people who predicted that this would happen as there are people who are shocked that it did.  Regardless of how you view […]