Tag: sales

What Do Spinal Tap, Selling in a Digital World & Marketing Complexity Have in Common?

This Is Spinal Tap

They have more in common than you might imagine. In addition to being Business.com’s CEO, I’ve been writing about sales, marketing and management for our audience. Lately I’ve covered the challenges of selling in a digital world, the era of marketing complexity, and the veracity of digital media numbers. I’ve also had the chance to […]