Tag: research

What Do Spinal Tap, Selling in a Digital World & Marketing Complexity Have in Common?

They have more in common than you might imagine. In addition to being Business.com’s CEO, I’ve been writing about sales, marketing and management for our audience. Lately I’ve covered the challenges of selling in a digital world, the era of marketing complexity, and the veracity of digital media numbers. I’ve also had the chance to […]

A Pattern Emerging In the Numbers?

We are quickly reaching an inflection point for online traffic data and the way web media is valued. The volume of information on web traffic has created massive pools of data with surprisingly limited analysis or insights that support media buyers or sellers. In some cases the numbers are hard to fathom. 130 million unique […]