Over the last 12 months the state of the economy and the impact of the recession have been topics in virtually every meeting I’ve been in. The discussions have ranged from detailed analysis by “leading” economists (one in particular at a meeting in March was thrilled when at the end of his 60 slide deck now predicting a decade long slide [...]
Tag: reach
Redefining Reach
In 1998 if I was to tell you that over the next decade broadcast television would sustain double digit audience declines, eroding away nearly half of the total audience delivered at its peak, and yet television advertising would increase in value would you believe it? In the same year if I was to tell you that over [...]
A Pattern Emerging In the Numbers?
We are quickly reaching an inflection point for online traffic data and the way web media is valued. The volume of information on web traffic has created massive pools of data with surprisingly limited analysis or insights that support media buyers or sellers. In some cases the numbers are hard to fathom. 130 million unique [...]
