Tag: print

5 Reasons Advertising is Dead (And What Smart Marketers Are Doing About It)

Advertising Is Dead

After a decline of over 11% in 2009, the US advertising industry grew at the anemic rate of 2.8% last year. Estimates for 2012 are in the same range. But with two major events that are historically drivers of high advertising spending — a presidential election and the Olympics — slated for 2012, the lack […]

Value This!

Spreadsheet

In order to buy  a company you need to value it.    That’s not so easy in the media business, these days. Lots of folks refer to multiples, of cash flow or revenue or whatever, as a way of determining future value.   You project the expected future performance of the company, factor in the cost […]

The Wonderwall

“I said maybe, you’re the one to save me. And after all, you’re my wonderwall”.   The chorus from the hit song ”Wonderwall” by the band Oasis seems to have been written for today’s daily newspaper industry.   The New York Times went public this week with their plans for a paywall starting in January 2011.  The Financial Times an early pioneer […]

The Future of Print. Again

Ok so first let me geek out a bit. I’m writing this post at 35,000 feet above what I would guess is Kansas (don’t they all look the same?) as I fly from Chicago to LA. While I hear endless commentary from other frequent travelers about how poor airline service is and the appalling aspect of […]

Is Print Dead?

Like beauty this may be in the eye of the beholder at this phase of the media business. From meetings with media stock analysts and investors to industry events like the Folio Conferences and Price Waterhouse Coopers Media Outlook this is one of the most frequent questions on everyone’s mind…is there life in print? The […]