Tag: Marketing

What Do Spinal Tap, Selling in a Digital World & Marketing Complexity Have in Common?

This Is Spinal Tap

They have more in common than you might imagine. In addition to being Business.com’s CEO, I’ve been writing about sales, marketing and management for our audience. Lately I’ve covered the challenges of selling in a digital world, the era of marketing complexity, and the veracity of digital media numbers. I’ve also had the chance to […]

What’s Next: It’s Business.com

Business.com

Last May, after 6 great years at UBM – and a decade helping legacy media businesses adapt to a new reality defined by the Internet – I decided to step back.  I wanted to really explore the trends that continue to reshape media, marketing and technology before deciding what to do next. Over the past […]

The Ultimate Scarcity

ceir predict

My economics professor would be so proud. I was listening after all. Scarcity does drive all markets. Even if the digital revolution we are living through sometimes makes us feel like ubiquity does. The Internet has proven to be an enormously disruptive force for many industries, uniquely so for media, commoditizing and displacing newspapers, magazines, […]

5 Reasons Advertising is Dead (And What Smart Marketers Are Doing About It)

Advertising Is Dead

After a decline of over 11% in 2009, the US advertising industry grew at the anemic rate of 2.8% last year. Estimates for 2012 are in the same range. But with two major events that are historically drivers of high advertising spending — a presidential election and the Olympics — slated for 2012, the lack […]

Google+ : 5 Key Questions for Media and Marketing Pro’s

Circles - Google+

Unless you’ve been living under a rock for the last week, you have likely heard all about Google’s latest step into social networking, Google+. I received my invitation to test the Beta version last week and have spent some time with the platform. For Uphoff On Media readers who haven’t yet received an invitation please […]

From Chasing Customers to Creating Customers

The last several years lead generation has been the driving force in online marketing. From basic click-through to registration based programs, the majority of web marketing has simply been direct marketing. We are starting to see online marketing shift into a new phase however. A shift that combines the efficiency of direct marketing with the power […]

Advertising Isn’t Dead. It’s Becoming Marketing. Again.

Jeff Jarvis recent post “Advertising is Next” created significant buzz in media, marketing and advertising circles. Jeff-never one to mince words-suggested that advertising as we know it was…shall we just say, not in good shape. To provide a foundation for his argument, he lampoons the recent Conde Nast announcement, which calls for transforming the company […]

The Media Company of the Future

At some point “New Media” is no longer new. “Emerging Media” emerges. Describing the revolutionary trends that have been driving the media industry over the last decade as either ”new” or “emerging” is inaccurate and misleading. Media companies have either embraced and harnessed digital platforms and technology or they haven’t.  The Internet revolution has resulted in 4 types of media companies today: The Dead, The […]

Listen. Your Customers Are Trying to Tell You Something

This is a post I did for our UBM TechWeb marketing site, Create Your Next Customer. Been getting some interesting calls and emails from the post so thought I would post it to UOM as well. The irony of this era in marketing is that we have more tools, that connect us with our customers and […]

7 Key Themes on the State of Tech Marketing Today

This is an extraordinary time in technology marketing. The turbulent economy combined with the continued Internet media revolution has created an unprecedented time of change and transformation. In discussions over the last several months with our customers; business technology decision makers and technology marketers, several common themes have emerged that provide a sense of the […]