If you were launching a daily newspaper today $30m would not be an outrageous sum of money to be spending. What would be outrageous is that you were launching a daily newsPAPER. Spending $30m to create an iPad newspaper application is ludicrous. With substantial fanfare, Rupert Murdoch recently launched The Daily an iPad and tablet [...]
Tag: ipad
The Media Company of the Future
At some point “New Media” is no longer new. “Emerging Media” emerges. Describing the revolutionary trends that have been driving the media industry over the last decade as either ”new” or “emerging” is inaccurate and misleading. Media companies have either embraced and harnessed digital platforms and technology or they haven’t. The Internet revolution has resulted in 4 types of media companies today: The Dead, The [...]
A Gutenberg Moment
In a recent interview long time media pro and founder of MarketWatch.com Larry Kramer provided some thoughtful insights on the state of media today. He says we are in the midst of a ”Gutenberg Moment” where everything is changing based on new technology. He puts forth the idea of 4 “C’s” (why do media and technology guru’s love lists of “C”‘s in order [...]
