Tag: Integrated Media

Don’t Trust This Blog Post (And How to Write Posts that Can Be Trusted)

By | June 20, 2011 at 6:46 pm | Post a comment
Comparing Apples to Oranges

The first thing you should know when you read this blog post is that you may not want to trust it. I used to be a journalist—the very first online reporter for Tony’s InformationWeek, in fact—and now I edit the Yahoo! Advertising Blog. I’ve had plenty of time to think about the differences between journalism [...]

The Future of Print. Again

By | September 3, 2009 at 1:57 am | Post a comment

Ok so first let me geek out a bit. I’m writing this post at 35,000 feet above what I would guess is Kansas (don’t they all look the same?) as I fly from Chicago to LA. While I hear endless commentary from other frequent travelers about how poor airline service is and the appalling aspect of [...]

7 Key Themes on the State of Tech Marketing Today

By | June 28, 2009 at 2:01 am | Post a comment

This is an extraordinary time in technology marketing. The turbulent economy combined with the continued Internet media revolution has created an unprecedented time of change and transformation. In discussions over the last several months with our customers; business technology decision makers and technology marketers, several common themes have emerged that provide a sense of the [...]