Tag: gowalla

The Media-Application Era Has Arrived

By | April 17, 2010 at 10:46 pm | 1 comment

 The first phase of online media was defined by “Reach”.Value was based on unique visitor reach and the page views generated. The second phase was defined by  ”Search”,  where value was derived by optimizing content to drive search results. We are now officially in the “Media-Application” era, where value is created by engaging audiences around applications of content and services that become [...]