Tag: facebook

Google+ : 5 Key Questions for Media and Marketing Pro’s

By | July 10, 2011 at 11:10 pm | Post a comment
Circles - Google+

Unless you’ve been living under a rock for the last week, you have likely heard all about Google’s latest step into social networking, Google+. I received my invitation to test the Beta version last week and have spent some time with the platform. For Uphoff On Media readers who haven’t yet received an invitation please [...]

The Media Company of the Future

By | June 9, 2010 at 12:31 am | 2 comments

At some point “New Media” is no longer new. “Emerging Media” emerges. Describing the revolutionary trends that have been driving the media industry over the last decade as either ”new” or “emerging” is inaccurate and misleading. Media companies have either embraced and harnessed digital platforms and technology or they haven’t.  The Internet revolution has resulted in 4 types of media companies today: The Dead, The [...]

The Media-Application Era Has Arrived

By | April 17, 2010 at 10:46 pm | 1 comment

 The first phase of online media was defined by “Reach”.Value was based on unique visitor reach and the page views generated. The second phase was defined by  ”Search”,  where value was derived by optimizing content to drive search results. We are now officially in the “Media-Application” era, where value is created by engaging audiences around applications of content and services that become [...]

The Tipping Point

By | March 17, 2010 at 6:00 am | Post a comment

Lots of buzz in media and internet circles over the last 2 days over the announcement that Facebook passed Google in traffic, becoming the leading Web destination in the US. There are as many people who predicted that this would happen as there are people who are shocked that it did.  Regardless of how you view [...]

“This Isn’t Social. This is Only Business”

By | March 22, 2009 at 2:06 am | Post a comment

Have always found it fascinating when people use the expression, ” This isn’t personal. This is only business”. Business is highly personal. It is a means of self expression and self discovery. This isn’t to say that you don’t have to balance the needs of “the business” with the needs of “the individual” and as [...]