Tag: Digital Media

What’s Next: It’s Business.com

Last May, after 6 great years at UBM – and a decade helping legacy media businesses adapt to a new reality defined by the Internet – I decided to step back.  I wanted to really explore the trends that continue to reshape media, marketing and technology before deciding what to do next. Over the past […]

The Ultimate Scarcity

My economics professor would be so proud. I was listening after all. Scarcity does drive all markets. Even if the digital revolution we are living through sometimes makes us feel like ubiquity does. The Internet has proven to be an enormously disruptive force for many industries, uniquely so for media, commoditizing and displacing newspapers, magazines, […]

The Sorry State of Online Measurement: We’re Still Honking at Billboards

Never has something so valuable been worth so little. Never in the history of media has a still new medium had the vast majority of its inventory valued at zero. Such is the state of online advertising. The latest click-through rates for online media sit at .09%. Given that click-through rates serve as the foundation […]

What’s Next?

For the last 6 years I have led a team that has transformed a declining print-centric business into a fast-growing $200 million digital media, live event and marketing services behemoth, otherwise known as UBM TechWeb. It has been an extraordinary experience and one that I’m immensely proud of. I’ve made the difficult decision that this […]

The Wonderwall

“I said maybe, you’re the one to save me. And after all, you’re my wonderwall”.   The chorus from the hit song “Wonderwall” by the band Oasis seems to have been written for today’s daily newspaper industry.   The New York Times went public this week with their plans for a paywall starting in January 2011.  The Financial Times an early pioneer […]

Listen. Your Customers Are Trying to Tell You Something

This is a post I did for our UBM TechWeb marketing site, Create Your Next Customer. Been getting some interesting calls and emails from the post so thought I would post it to UOM as well. The irony of this era in marketing is that we have more tools, that connect us with our customers and […]