If you were launching a daily newspaper today $30m would not be an outrageous sum of money to be spending. What would be outrageous is that you were launching a daily newsPAPER. Spending $30m to create an iPad newspaper application is ludicrous. With substantial fanfare, Rupert Murdoch recently launched The Daily an iPad and tablet [...]
Tag: content
Advertising Isn’t Dead. It’s Becoming Marketing. Again.
Jeff Jarvis recent post “Advertising is Next” created significant buzz in media, marketing and advertising circles. Jeff-never one to mince words-suggested that advertising as we know it was…shall we just say, not in good shape. To provide a foundation for his argument, he lampoons the recent Conde Nast announcement, which calls for transforming the company [...]
The Wonderwall
“I said maybe, you’re the one to save me. And after all, you’re my wonderwall”. The chorus from the hit song ”Wonderwall” by the band Oasis seems to have been written for today’s daily newspaper industry. The New York Times went public this week with their plans for a paywall starting in January 2011. The Financial Times an early pioneer [...]
A Gutenberg Moment
In a recent interview long time media pro and founder of MarketWatch.com Larry Kramer provided some thoughtful insights on the state of media today. He says we are in the midst of a ”Gutenberg Moment” where everything is changing based on new technology. He puts forth the idea of 4 “C’s” (why do media and technology guru’s love lists of “C”‘s in order [...]
The 9 New Rules of Media
Over the last 12 months the state of the economy and the impact of the recession have been topics in virtually every meeting I’ve been in. The discussions have ranged from detailed analysis by “leading” economists (one in particular at a meeting in March was thrilled when at the end of his 60 slide deck now predicting a decade long slide [...]
This Just In. Content is King. Again
Content is king. Again. Every time we forget this law of media physics it comes back to remind us. Sometimes the hard way. Need proof ? Take a look at the ratings for the ultimate reality programming the Olympic Games. Far exceeding even NBC’s estimates, the Beijing Games coverage once again reminds us that if [...]
Development Centric Content
The role of editing is being transformed in media 2.0 companies today. The job of refining the work of journalists, crafting headlines and packaging the flow of content in a given issue is still an important part of the print content process. In online media however the throughput from writer to audience is far more [...]
