Tag: classified advertising

5 Reasons Advertising is Dead (And What Smart Marketers Are Doing About It)

Advertising Is Dead

After a decline of over 11% in 2009, the US advertising industry grew at the anemic rate of 2.8% last year. Estimates for 2012 are in the same range. But with two major events that are historically drivers of high advertising spending — a presidential election and the Olympics — slated for 2012, the lack […]

Newspapers Dying: The Demise of Geographic Exclusivity

Online news

There are so many reasons why print newspapers are failing. Mostly, people complain that newspaper content is available on the Internet for free, so subscribers need not subscribe any longer, even though in reality circulation revenues were usually not more than 20% of total revenues. Or, more importantly, that classified advertising, the largest profit contributor […]