Tag: branding

What’s Next: It’s Business.com

Business.com

Last May, after 6 great years at UBM – and a decade helping legacy media businesses adapt to a new reality defined by the Internet – I decided to step back.  I wanted to really explore the trends that continue to reshape media, marketing and technology before deciding what to do next. Over the past […]

Ignore the Analysts. 5 Reasons to Go Long on Facebook.

Facebook

Historically I’ve not invested in individual stocks, particularly tech-related stocks. Given my background running technology media companies I’ve followed the policy that if you have responsibility for editorial operations, you don’t trade in the stocks of companies your media brands cover. I’ve always analyzed the value of tech companies however: their market positioning, their product […]

The Sorry State of Online Measurement: We’re Still Honking at Billboards

Billboard

Never has something so valuable been worth so little. Never in the history of media has a still new medium had the vast majority of its inventory valued at zero. Such is the state of online advertising. The latest click-through rates for online media sit at .09%. Given that click-through rates serve as the foundation […]

What’s Next?

Surf's up

For the last 6 years I have led a team that has transformed a declining print-centric business into a fast-growing $200 million digital media, live event and marketing services behemoth, otherwise known as UBM TechWeb. It has been an extraordinary experience and one that I’m immensely proud of. I’ve made the difficult decision that this […]

Jay-Z and Me at SXSW

Jay-Z

I just made my first trip to SXSW. I’m not really a conference hound, even though conferences are a huge part of what we (UBM TechWeb) do. There are only 365 days in the year. On most of those days we’re producing an event somewhere, from industry-wide marathons like Interop, Black Hat, or Game Developers […]

Is Branding Dead?

Starting in 2003 we started to see the growth in spending of below the line marketing outpace above the line marketing. In basic terms think of below the line as direct marketing and above the line as branding and traditional advertising. Today direct marketing continues to grow while brand advertising is stagnant. There are many […]