Tag: brand

What’s Next: It’s Business.com

Last May, after 6 great years at UBM – and a decade helping legacy media businesses adapt to a new reality defined by the Internet – I decided to step back.  I wanted to really explore the trends that continue to reshape media, marketing and technology before deciding what to do next. Over the past […]

Ignore the Analysts. 5 Reasons to Go Long on Facebook.

Historically I’ve not invested in individual stocks, particularly tech-related stocks. Given my background running technology media companies I’ve followed the policy that if you have responsibility for editorial operations, you don’t trade in the stocks of companies your media brands cover. I’ve always analyzed the value of tech companies however: their market positioning, their product […]

What’s Next?

For the last 6 years I have led a team that has transformed a declining print-centric business into a fast-growing $200 million digital media, live event and marketing services behemoth, otherwise known as UBM TechWeb. It has been an extraordinary experience and one that I’m immensely proud of. I’ve made the difficult decision that this […]

From Chasing Customers to Creating Customers

The last several years lead generation has been the driving force in online marketing. From basic click-through to registration based programs, the majority of web marketing has simply been direct marketing. We are starting to see online marketing shift into a new phase however. A shift that combines the efficiency of direct marketing with the power […]

7 Key Themes on the State of Tech Marketing Today

This is an extraordinary time in technology marketing. The turbulent economy combined with the continued Internet media revolution has created an unprecedented time of change and transformation. In discussions over the last several months with our customers; business technology decision makers and technology marketers, several common themes have emerged that provide a sense of the […]