Tag: brand journalism

Don’t Trust This Blog Post (And How to Write Posts that Can Be Trusted)

Comparing Apples to Oranges

The first thing you should know when you read this blog post is that you may not want to trust it. I used to be a journalist—the very first online reporter for Tony’s InformationWeek, in fact—and now I edit the Yahoo! Advertising Blog. I’ve had plenty of time to think about the differences between journalism […]