Tag: apple

Google+ : 5 Key Questions for Media and Marketing Pro’s

By | July 10, 2011 at 11:10 pm | Post a comment
Circles - Google+

Unless you’ve been living under a rock for the last week, you have likely heard all about Google’s latest step into social networking, Google+. I received my invitation to test the Beta version last week and have spent some time with the platform. For Uphoff On Media readers who haven’t yet received an invitation please [...]

The Wonder Wall Part II

By | April 15, 2011 at 3:54 am | Post a comment

Last summer I wrote a post called “The Wonder Wall” where I mused about the future of pay walls for content sites. Since then The New York Times and other sites have launched pay walls  to great fan fare. How are they doing?  It’s tough to tell given the scarcity of public numbers on pay [...]

Rupe Was Robbed. Tales From The Front Lines of the iPad App Economy

By | February 12, 2011 at 7:32 pm | 2 comments

If you were launching a daily newspaper today $30m would not be an outrageous sum of money to be spending. What would be outrageous is that you were launching a daily newsPAPER. Spending $30m to create an iPad newspaper application is ludicrous. With substantial fanfare, Rupert Murdoch recently launched The Daily an iPad and tablet [...]

The Media-Application Era Has Arrived

By | April 17, 2010 at 10:46 pm | 1 comment

 The first phase of online media was defined by “Reach”.Value was based on unique visitor reach and the page views generated. The second phase was defined by  ”Search”,  where value was derived by optimizing content to drive search results. We are now officially in the “Media-Application” era, where value is created by engaging audiences around applications of content and services that become [...]

A Gutenberg Moment

By | March 29, 2010 at 5:57 am | Post a comment

In a recent interview long time media pro and founder of MarketWatch.com Larry Kramer provided some thoughtful insights on the state of media today. He says we are in the midst of a ”Gutenberg Moment” where everything is changing based on new technology. He puts forth the idea of 4 “C’s” (why do media and technology guru’s love lists of “C”‘s in order [...]

The iPhone Really is That Big of a Deal

By | July 12, 2008 at 1:46 am | Post a comment

Ok by now we’ve all been inundated with iPhone news. Breathless reports about the new 3G iPhone, including videos and photos of people waiting in line to buy it are all over the media. Heck I’ve even seen multiple blog posts about the traffic that iPhone blog posts are getting. Look under Job’s leadership Apple [...]