Category: Technology

The New Business.com

The new Business.com

When I joined Business.com last month I mentioned we would have some news coming soon. Well, soon is today and I’m excited to announce we’re officially launching the new Business.com — including a new site, new company identity, new features and an expanded product line. For my Media, Marketing and Tech geek pals I wanted […]

Ignore the Analysts. 5 Reasons to Go Long on Facebook.

Facebook

Historically I’ve not invested in individual stocks, particularly tech-related stocks. Given my background running technology media companies I’ve followed the policy that if you have responsibility for editorial operations, you don’t trade in the stocks of companies your media brands cover. I’ve always analyzed the value of tech companies however: their market positioning, their product […]

5 Reasons Advertising is Dead (And What Smart Marketers Are Doing About It)

Advertising Is Dead

After a decline of over 11% in 2009, the US advertising industry grew at the anemic rate of 2.8% last year. Estimates for 2012 are in the same range. But with two major events that are historically drivers of high advertising spending — a presidential election and the Olympics — slated for 2012, the lack […]

What’s Next?

Surf's up

For the last 6 years I have led a team that has transformed a declining print-centric business into a fast-growing $200 million digital media, live event and marketing services behemoth, otherwise known as UBM TechWeb. It has been an extraordinary experience and one that I’m immensely proud of. I’ve made the difficult decision that this […]

Who Do You Trust? 10 Things to Consider About Vetting in the Age of Social Media

Social Media Platforms

Fifteen minutes after the first Tweet stating that the US military had found and killed Osama Bin Laden, CNN’s Wolf Blitzer was struggling on air. Blitzer could only react to what he (and everyone else) was reading on Twitter. For an excruciating amount of time Blitzer repeatedly explained that they couldn’t verify the reports. At […]

AOL, Tech Crunch and the Rules of the Game

AOL logo

The latest controversy between AOL and Michael Arrington is a fascinating story. Strong personalities with strong points of view, editorial ethics, management missteps, and big company culture versus small company passion make this a particularly juicy drama. Arrington has made an ultimatum to AOL: Give us “editorial independence” or sell us the site back. By […]

Value This!

Spreadsheet

In order to buy  a company you need to value it.    That’s not so easy in the media business, these days. Lots of folks refer to multiples, of cash flow or revenue or whatever, as a way of determining future value.   You project the expected future performance of the company, factor in the cost […]

Moments of Truth

iStock_000005659812Large

In the early 1980′s Jan Carlson took over SAS airlines. The company was in poor shape and Carlson set about to turn it around. He boiled the business down to a series of what he called “moments of truth”. These moments were touch points where key interactions with customers or employees took place. He defined […]

Welcome to an expanded Uphoff On Media

Monarch Butterfly

My goal in launching Uphoff On Media 2 years ago was simple: experience and learn social media and create a place where I could capture the conversations I have with media, marketing and technology leaders. I quickly learned a couple of things… First off, while I write regularly as a part of my job,organizing thoughts […]

The Wonder Wall Part II

Last summer I wrote a post called “The Wonder Wall” where I mused about the future of pay walls for content sites. Since then The New York Times and other sites have launched pay walls  to great fan fare. How are they doing?  It’s tough to tell given the scarcity of public numbers on pay […]