Category: Social media

What’s Next?

For the last 6 years I have led a team that has transformed a declining print-centric business into a fast-growing $200 million digital media, live event and marketing services behemoth, otherwise known as UBM TechWeb. It has been an extraordinary experience and one that I’m immensely proud of. I’ve made the difficult decision that this […]

Jay-Z and Me at SXSW

I just made my first trip to SXSW. I’m not really a conference hound, even though conferences are a huge part of what we (UBM TechWeb) do. There are only 365 days in the year. On most of those days we’re producing an event somewhere, from industry-wide marathons like Interop, Black Hat, or Game Developers […]

Who Do You Trust? 10 Things to Consider About Vetting in the Age of Social Media

Fifteen minutes after the first Tweet stating that the US military had found and killed Osama Bin Laden, CNN’s Wolf Blitzer was struggling on air. Blitzer could only react to what he (and everyone else) was reading on Twitter. For an excruciating amount of time Blitzer repeatedly explained that they couldn’t verify the reports. At […]

AOL, Tech Crunch and the Rules of the Game

The latest controversy between AOL and Michael Arrington is a fascinating story. Strong personalities with strong points of view, editorial ethics, management missteps, and big company culture versus small company passion make this a particularly juicy drama. Arrington has made an ultimatum to AOL: Give us “editorial independence” or sell us the site back. By […]

Value This!

In order to buy  a company you need to value it.    That’s not so easy in the media business, these days. Lots of folks refer to multiples, of cash flow or revenue or whatever, as a way of determining future value.   You project the expected future performance of the company, factor in the cost […]

Google+ : 5 Key Questions for Media and Marketing Pro’s

Unless you’ve been living under a rock for the last week, you have likely heard all about Google’s latest step into social networking, Google+. I received my invitation to test the Beta version last week and have spent some time with the platform. For Uphoff On Media readers who haven’t yet received an invitation please […]

Moments of Truth

In the early 1980’s Jan Carlson took over SAS airlines. The company was in poor shape and Carlson set about to turn it around. He boiled the business down to a series of what he called “moments of truth”. These moments were touch points where key interactions with customers or employees took place. He defined […]

Welcome to an expanded Uphoff On Media

My goal in launching Uphoff On Media 2 years ago was simple: experience and learn social media and create a place where I could capture the conversations I have with media, marketing and technology leaders. I quickly learned a couple of things… First off, while I write regularly as a part of my job,organizing thoughts […]

Don’t Trust This Blog Post (And How to Write Posts that Can Be Trusted)

The first thing you should know when you read this blog post is that you may not want to trust it. I used to be a journalist—the very first online reporter for Tony’s InformationWeek, in fact—and now I edit the Yahoo! Advertising Blog. I’ve had plenty of time to think about the differences between journalism […]

Has Charlie Taken the Sheen Off of Twitter?

Charlie Sheen has become a one man, always on, global media platform. From television to radio to newspapers and magazines to online, Sheen has become a constant presence in the media. Are we watching the mental breakdown of a talented actor before our eyes? Or are we witnessing a clever self promoter set himself up […]