The latest controversy between AOL and Michael Arrington is a fascinating story. Strong personalities with strong points of view, editorial ethics, management missteps, and big company culture versus small company passion make this a particularly juicy drama. Arrington has made an ultimatum to AOL: Give us “editorial independence” or sell us the site back. By [...]
A newspaper was always so much more to its readers than a printed page full of news. It was the place that provided local, regional, national and international news. It was also at the center of your universe, your community. It was a breakfast routine. It was utilitarian as well as informational. Unfortunately, everything that [...]
“Assistant to the Chairman of the FCC on the Future of Media” is without question one of the coolest titles I’ve ever seen. Even cooler that it’s the title of my friend and former colleague Steve Waldman. Steve and I worked together on the influential internet site Beliefnet. After 10 years with Beliefnet he recently [...]
In order to buy a company you need to value it. That’s not so easy in the media business, these days. Lots of folks refer to multiples, of cash flow or revenue or whatever, as a way of determining future value. You project the expected future performance of the company, factor in the cost [...]
There are so many reasons why print newspapers are failing. Mostly, people complain that newspaper content is available on the Internet for free, so subscribers need not subscribe any longer, even though in reality circulation revenues were usually not more than 20% of total revenues. Or, more importantly, that classified advertising, the largest profit contributor [...]
In the early 1980′s Jan Carlson took over SAS airlines. The company was in poor shape and Carlson set about to turn it around. He boiled the business down to a series of what he called “moments of truth”. These moments were touch points where key interactions with customers or employees took place. He defined [...]
Have you ever sold your home? One you’ve lived in for a while and has all the comforts of home? If you’re like me, you imagine how potential buyers are going to admire the kitchen, the yard, even little things like the switch plate covers. You hire a broker, get your home listed on www.realtor.com [...]
The LinkedIn IPO has generated a ton of debate in Internet, investing, technology and media circles. Some like stock analyst Jim Cramer think the nearly $8B + valuation is “ridiculous” and “outrageous”, and potentially a sign of another “Internet Bubble”. Others like business writer and former analyst Henry Blodget think the rapid rise in LinkedIn’s stock [...]
The last several years lead generation has been the driving force in online marketing. From basic click-through to registration based programs, the majority of web marketing has simply been direct marketing. We are starting to see online marketing shift into a new phase however. A shift that combines the efficiency of direct marketing with the power [...]
There’s been a ton of debate over the value, or lack thereof, of “content farms”. The company Demand Media has served as a lightning rod in the debate drawing both ire and praise from media pundits and investors. If you’re not familiar with Demand Media and other content farm operations, the model is based on generating cheap [...]
CEO, UBM TechWeb
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Chairman and CEO, Apprise Media LLC
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Director of B2B Marketing and Social Media, Yahoo!
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Best-selling Author
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Executive in Residence, USC Annenberg Center on Communication Leadership
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