Category: Media Business

The New Business.com

The new Business.com

When I joined Business.com last month I mentioned we would have some news coming soon. Well, soon is today and I’m excited to announce we’re officially launching the new Business.com — including a new site, new company identity, new features and an expanded product line. For my Media, Marketing and Tech geek pals I wanted […]

Ignore the Analysts. 5 Reasons to Go Long on Facebook.

Facebook

Historically I’ve not invested in individual stocks, particularly tech-related stocks. Given my background running technology media companies I’ve followed the policy that if you have responsibility for editorial operations, you don’t trade in the stocks of companies your media brands cover. I’ve always analyzed the value of tech companies however: their market positioning, their product […]

The Sorry State of Online Measurement: We’re Still Honking at Billboards

Billboard

Never has something so valuable been worth so little. Never in the history of media has a still new medium had the vast majority of its inventory valued at zero. Such is the state of online advertising. The latest click-through rates for online media sit at .09%. Given that click-through rates serve as the foundation […]

5 Reasons Advertising is Dead (And What Smart Marketers Are Doing About It)

Advertising Is Dead

After a decline of over 11% in 2009, the US advertising industry grew at the anemic rate of 2.8% last year. Estimates for 2012 are in the same range. But with two major events that are historically drivers of high advertising spending — a presidential election and the Olympics — slated for 2012, the lack […]

Who Do You Trust? 10 Things to Consider About Vetting in the Age of Social Media

Social Media Platforms

Fifteen minutes after the first Tweet stating that the US military had found and killed Osama Bin Laden, CNN’s Wolf Blitzer was struggling on air. Blitzer could only react to what he (and everyone else) was reading on Twitter. For an excruciating amount of time Blitzer repeatedly explained that they couldn’t verify the reports. At […]

AOL, Tech Crunch and the Rules of the Game

AOL logo

The latest controversy between AOL and Michael Arrington is a fascinating story. Strong personalities with strong points of view, editorial ethics, management missteps, and big company culture versus small company passion make this a particularly juicy drama. Arrington has made an ultimatum to AOL: Give us “editorial independence” or sell us the site back. By […]

Newspapers Clipped By The Web

Groupon the coupon website

A newspaper was always so much more to its readers than a printed page full of news. It was the place that provided local, regional, national and international news. It was also at the center of your universe, your community. It was a breakfast routine. It was utilitarian as well as informational. Unfortunately, everything that […]

My Conversation with Steven Waldman, Senior Advisor, FCC

We the People

“Assistant to the Chairman of the FCC on the Future of Media” is without question one of the coolest titles I’ve ever seen. Even cooler that it’s the title of my friend and former colleague Steve Waldman. Steve and I worked together on the influential internet site Beliefnet.  After 10 years with Beliefnet he recently […]

Value This!

Spreadsheet

In order to buy  a company you need to value it.    That’s not so easy in the media business, these days. Lots of folks refer to multiples, of cash flow or revenue or whatever, as a way of determining future value.   You project the expected future performance of the company, factor in the cost […]

Newspapers Dying: The Demise of Geographic Exclusivity

Online news

There are so many reasons why print newspapers are failing. Mostly, people complain that newspaper content is available on the Internet for free, so subscribers need not subscribe any longer, even though in reality circulation revenues were usually not more than 20% of total revenues. Or, more importantly, that classified advertising, the largest profit contributor […]