Category: Marketing

Is Branding Dead?

By | March 15, 2008 at 3:13 am | Post a comment

Starting in 2003 we started to see the growth in spending of below the line marketing outpace above the line marketing. In basic terms think of below the line as direct marketing and above the line as branding and traditional advertising. Today direct marketing continues to grow while brand advertising is stagnant. There are many [...]