Category: Marketing

What Do Spinal Tap, Selling in a Digital World & Marketing Complexity Have in Common?

This Is Spinal Tap

They have more in common than you might imagine. In addition to being Business.com’s CEO, I’ve been writing about sales, marketing and management for our audience. Lately I’ve covered the challenges of selling in a digital world, the era of marketing complexity, and the veracity of digital media numbers. I’ve also had the chance to […]

Ignore the Analysts. 5 Reasons to Go Long on Facebook.

Facebook

Historically I’ve not invested in individual stocks, particularly tech-related stocks. Given my background running technology media companies I’ve followed the policy that if you have responsibility for editorial operations, you don’t trade in the stocks of companies your media brands cover. I’ve always analyzed the value of tech companies however: their market positioning, their product […]

Newspapers Clipped By The Web

Groupon the coupon website

A newspaper was always so much more to its readers than a printed page full of news. It was the place that provided local, regional, national and international news. It was also at the center of your universe, your community. It was a breakfast routine. It was utilitarian as well as informational. Unfortunately, everything that […]

Google+ : 5 Key Questions for Media and Marketing Pro’s

Circles - Google+

Unless you’ve been living under a rock for the last week, you have likely heard all about Google’s latest step into social networking, Google+. I received my invitation to test the Beta version last week and have spent some time with the platform. For Uphoff On Media readers who haven’t yet received an invitation please […]

Don’t Trust This Blog Post (And How to Write Posts that Can Be Trusted)

Comparing Apples to Oranges

The first thing you should know when you read this blog post is that you may not want to trust it. I used to be a journalist—the very first online reporter for Tony’s InformationWeek, in fact—and now I edit the Yahoo! Advertising Blog. I’ve had plenty of time to think about the differences between journalism […]

Love Is Good Business

Heart

The emotion of love is considered to be out of place or simply inappropriate in business—especially in the technology world. Many believe that good business people keep their hearts out of their work. But, it’s the heart that brings the fire of creativity to bear on the day-to-day. It’s the heart that inspires drive, loyalty […]

From Chasing Customers to Creating Customers

The last several years lead generation has been the driving force in online marketing. From basic click-through to registration based programs, the majority of web marketing has simply been direct marketing. We are starting to see online marketing shift into a new phase however. A shift that combines the efficiency of direct marketing with the power […]

Media, Marketing & Technology In 2010

2010 has been an incredible year. It went by in a blink. The year started out with feelings of fear and dread and is ending with feelings of excitement and optimism. 2010 will be remembered as the year the media industry stopped talking about media transformation and started embracing it. As I noted in my […]

Marketing as a Service

Marketing is going through the biggest revolution in the last 75 years. The laws of physics; reach and frequency, branding and call to action have been upended and a mashup of  lead generation, content, customer analysis, relationship management and social engagement is creating a new era in marketing. Technology is acting as both a disruptive […]

The Social Enterprise

Business is a collaborative sport. Always has been, always will be. Growth in business, whether from new customers, new products, new efficiencies or by acquisition requires collaboration. Business school case studies are founded on examples of successful or unsuccessful collaborations. The challenge is encouraging, coordinating and enabling collaboration is incredibly hard. Through the years technology breakthroughs […]