Category: Live Media

The Ultimate Scarcity

My economics professor would be so proud. I was listening after all. Scarcity does drive all markets. Even if the digital revolution we are living through sometimes makes us feel like ubiquity does. The Internet has proven to be an enormously disruptive force for many industries, uniquely so for media, commoditizing and displacing newspapers, magazines, […]

What’s Next?

For the last 6 years I have led a team that has transformed a declining print-centric business into a fast-growing $200 million digital media, live event and marketing services behemoth, otherwise known as UBM TechWeb. It has been an extraordinary experience and one that I’m immensely proud of. I’ve made the difficult decision that this […]

Jay-Z and Me at SXSW

I just made my first trip to SXSW. I’m not really a conference hound, even though conferences are a huge part of what we (UBM TechWeb) do. There are only 365 days in the year. On most of those days we’re producing an event somewhere, from industry-wide marathons like Interop, Black Hat, or Game Developers […]

Welcome to an expanded Uphoff On Media

My goal in launching Uphoff On Media 2 years ago was simple: experience and learn social media and create a place where I could capture the conversations I have with media, marketing and technology leaders. I quickly learned a couple of things… First off, while I write regularly as a part of my job,organizing thoughts […]

The Future of Live Media

Talk about an audacious headline! I was asked by CEMA: The Corporate Event Marketing Association, to host a panel discussion on this daunting topic at our Interop Exhibition and Conference in Las Vegas this week. My panelists; Travis Goodrich: Advertising Manager at  HP’s ProCurve, Lorna Pierno: Director of Marketing Programs at Xirrus and Steve Garrison: VP of Marketing at […]