Jeff Jarvis recent post “Advertising is Next” created significant buzz in media, marketing and advertising circles. Jeff-never one to mince words-suggested that advertising as we know it was…shall we just say, not in good shape. To provide a foundation for his argument, he lampoons the recent Conde Nast announcement, which calls for transforming the company [...]
Category: Integrated Media
The Front Seat of the Roller Coaster
This past week I was a guest speaker at the Folio Publishing Summit in Florida co-chairing the Executive Management working sessions with Bill Holiber President of US News & World Report. This is my second time speaking at a Folio event and both times have been fascinating and valuable experiences for me. In the revolution [...]
Is Print Dead?
Like beauty this may be in the eye of the beholder at this phase of the media business. From meetings with media stock analysts and investors to industry events like the Folio Conferences and Price Waterhouse Coopers Media Outlook this is one of the most frequent questions on everyone’s mind…is there life in print? The [...]