Have always found it fascinating when people use the expression, ” This isn’t personal. This is only business”. Business is highly personal. It is a means of self expression and self discovery. This isn’t to say that you don’t have to balance the needs of “the business” with the needs of “the individual” and as [...]
Category: Digital Media
“You Would Have Thought That Would Be True”: Lessons Learned on the Front lines of Online Profitability
At two recent gatherings of senior B2B media execs I was struck by how many of them told me privately that online wasn’t yet really profitable. All had made “significant investments in online” and most had been making investments for the better part of a decade. These comments brought back a conversation I had at the dawning of the [...]
The Front Seat of the Roller Coaster
This past week I was a guest speaker at the Folio Publishing Summit in Florida co-chairing the Executive Management working sessions with Bill Holiber President of US News & World Report. This is my second time speaking at a Folio event and both times have been fascinating and valuable experiences for me. In the revolution [...]
Video is the New Black
Kudos to Linda McCutcheon: SVP of New Media at Nielsen Media for the line. Linda was a panelist for two of our sessions at the Executive Management work sessions at the Folio Summit last week, where online video was a very hot topic. Video is indeed one of the hottest topics amongst online media companies [...]
A Pattern Emerging In the Numbers?
We are quickly reaching an inflection point for online traffic data and the way web media is valued. The volume of information on web traffic has created massive pools of data with surprisingly limited analysis or insights that support media buyers or sellers. In some cases the numbers are hard to fathom. 130 million unique [...]
