Author Archives: Tony Uphoff

AOL, Tech Crunch and the Rules of the Game

AOL logo

The latest controversy between AOL and Michael Arrington is a fascinating story. Strong personalities with strong points of view, editorial ethics, management missteps, and big company culture versus small company passion make this a particularly juicy drama. Arrington has made an ultimatum to AOL: Give us “editorial independence” or sell us the site back. By […]

My Conversation with Steven Waldman, Senior Advisor, FCC

We the People

“Assistant to the Chairman of the FCC on the Future of Media” is without question one of the coolest titles I’ve ever seen. Even cooler that it’s the title of my friend and former colleague Steve Waldman. Steve and I worked together on the influential internet site Beliefnet.  After 10 years with Beliefnet he recently […]

Google+ : 5 Key Questions for Media and Marketing Pro’s

Circles - Google+

Unless you’ve been living under a rock for the last week, you have likely heard all about Google’s latest step into social networking, Google+. I received my invitation to test the Beta version last week and have spent some time with the platform. For Uphoff On Media readers who haven’t yet received an invitation please […]

Moments of Truth

iStock_000005659812Large

In the early 1980′s Jan Carlson took over SAS airlines. The company was in poor shape and Carlson set about to turn it around. He boiled the business down to a series of what he called “moments of truth”. These moments were touch points where key interactions with customers or employees took place. He defined […]

Welcome to an expanded Uphoff On Media

Monarch Butterfly

My goal in launching Uphoff On Media 2 years ago was simple: experience and learn social media and create a place where I could capture the conversations I have with media, marketing and technology leaders. I quickly learned a couple of things… First off, while I write regularly as a part of my job,organizing thoughts […]

LinkedIn. A Little Bubbly?

The LinkedIn IPO has generated a ton of debate in Internet, investing, technology and media circles. Some like stock analyst Jim Cramer think the nearly $8B + valuation is “ridiculous” and “outrageous”, and potentially a sign of another “Internet Bubble”. Others like business writer and former analyst Henry Blodget think the rapid rise in LinkedIn’s stock […]

From Chasing Customers to Creating Customers

The last several years lead generation has been the driving force in online marketing. From basic click-through to registration based programs, the majority of web marketing has simply been direct marketing. We are starting to see online marketing shift into a new phase however. A shift that combines the efficiency of direct marketing with the power […]

Content Wants to Be Created. Not Farmed

There’s been a ton of debate over the value, or lack thereof, of  “content farms”. The company Demand Media has served as a lightning rod in the debate drawing both ire and praise from media pundits and investors. If you’re not familiar with Demand Media and other content farm operations, the model is based on generating cheap […]

The Wonder Wall Part II

Last summer I wrote a post called “The Wonder Wall” where I mused about the future of pay walls for content sites. Since then The New York Times and other sites have launched pay walls  to great fan fare. How are they doing?  It’s tough to tell given the scarcity of public numbers on pay […]

Running Media

This month marks my 10th anniversary as a runner. In March of 2001 while walking around a mall in New York with my family I wandered into a running store. On a whim I bought a pair of running shoes. At the time I played tennis regularly and was reasonably active. I had bad knees […]