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August 5th, 2010

Tony Uphoff

By Tony Uphoff in: Integrated Media, Marketing

Advertising Isn't Dead. It's Becoming Marketing. Again.

Jeff Jarvis recent post “Advertising is Next” created significant buzz in media, marketing and advertising circles. Jeff-never one to mince words-suggested that advertising as we know it was…shall we just say, not in good shape. To provide a foundation for his argument, he lampoons the recent Conde Nast announcement, which calls for transforming the company [...]

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August 3rd, 2010

Tony Uphoff

By Tony Uphoff in: Technology

ET Text Home

Clive Thompson’s piece in the recent issue of Wired on the “Death of the Phone Call” illuminated some fascinating trends about cell phone use. Nielsen research shows that the number of cell phone calls hit a peak in 2007 and has declined each year since. Voice calls are also getting shorter, averaging half the time they did 5 years ago. While voice calls have declined over [...]

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August 2nd, 2010

Tony Uphoff

By Tony Uphoff in: Digital Media, Media Business

The Wonderwall

“I said maybe, you’re the one to save me. And after all, you’re my wonderwall”.   The chorus from the hit song ”Wonderwall” by the band Oasis seems to have been written for today’s daily newspaper industry.   The New York Times went public this week with their plans for a paywall starting in January 2011.  The Financial Times an early pioneer [...]

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